With demand high for our direct mail services,
Interprint has installed a second mailing line to ensure fast
project turn times for products that mail via the USPS. "We
increased our production hours on our current mail facility, but
still needed more fire power" states Scott Morten, President and
Co-owner of Interprint Web Printing. "We decided to order additional equipment and add on to our current
mailing facility to position ourselves where we could provide
faster turn times which direct mailers must have. According to the Direct Mail Association (DMA)
65% of consumers made a purchase as a result of direct mail.
With a higher conversion rate than any other medium, direct
mail out-pulled all other channels in terms of conversion
rates, and also enjoys longer “shelf life” than email, so we
understood our customers desire to use direct mail
products in their marketing mix.
Installation is now in full
operation. For more information
regarding our complete turn-key, in-house services for print, mail
and digital media, contact Interprint today to discuss your
marketing plans and how we can best assist your marketing goals.
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